IDEA’s mission and purpose is based on the fundamental belief that every child deserves a quality education and a college education.

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Name and branding are the bread and butter of school spirit. Our favorite companies, schools, and sports teams’ often function as bridges across many different lines of difference: time, space, age, race, gender, sexuality, religious belief, you name it. Whats more, brands harness the power to polarize or galvanize people and organizing people around a positive cause is one of our top priorities here in Cincinnati, Ohio.

We designed a logo that attempts to command the same level of respect, trust, and school spirit characteristic of many major collegiate sports programs here in America.